So I didn’t write, post or tweet a blog post for over two months and I still have consistent visitors reading my blog every day. Why is that? Because there is something out there that is still relevant and of interest to those who are looking for it. Content doesn’t necessarily have to be streamed in real time but it does have to be beneficial and it doesn’t hurt to know a little bit about SEO and how to associate some strategic keywords to your content as well.

The phrase “Content is King” is completely over used and makes me sick even writing it down but it is still true and more importantly relevant. When it comes down to it we all have short attention span living in an instant gratification world and really just want to find what we are looking for. If you can’t find it then it isn’t relevant. So, providing relevant content quickly is a real benefit to the users who are looking for that specific topic. So, do them and yourself a favor and make it available.

Was my first day of work at a new company after being laid off for 5 months. I didn’t have a laptop yet so I spent all my time downloading our product brochures and data sheets to get ramped up a fast as possible. I was working from my home office because there wasn’t yet space for me in Southboro so it was an easy transition into the day. Get up in the morning, get some coffee, turn on “Good Morning America” and plan my day.

 I was the around the 80th employee of a little startup called Double-Take Software that provided disaster recovery software. The company was hemorrhaging cash, total sales were only around 5 Million, they had just reorganized and laid off their sales and marketing departments. It was a rough start but a great ride that lasted 9 years but little did I know the people I would be introduced over the next 72 hours would make such an impact. Great people that today I still call my friends. It was a good decade regardless of how it started, primarily because of the people I worked with all those years.

That ride like so many things came to an end last year when the little company that could, did and was acquired for 242 Million by a partner with private equity backing. That wasn’t very good news for some of us as our office locations closed and we found ourselves getting placement counseling. Either way it was a good ride. But knowing what I know now, I still have a hard time thinking back to that time ten years ago today.

Social media is just noise! The problem is that there are so many providing information badly that it is difficult to determine what is information is relevant and beneficial. I was fortunate last week that Hurricane Irene only knocked out our electricity for 48 hours. Several others I know were out much longer, they had no water and trees on their house. But the social result of no electricity had implications that I didn’t expect in my neighborhood. People and children that I had never seen before came up from the digital basement, eyes cloudy from dimly lit LED’s and were blinded by the sun. They began to do things that didn’t require electricity like ride their bicycles and families that didn’t have time to eat dinner together now took walks around the block with the stroller in hand.

This is the social anthropology that builds communities. Getting out, talking and knowing your audience. This is where I think social media falters and most get it wrong. Social media isn’t going to sell more products. But what it will do is allow you to connect with others online who have similar interests but then it is up to you to build that personal relationship but meeting them face to face or even on the phone. There is nothing better than looking someone in the eye and shaking their hand to establish that sense of trust. Once that has happened then you can begin selling that contact on the solution that is of interest to them.

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