Alive with #Jive 6.0: Welcome to the New #EMC Community Network

March 4, 2013 by Leave a comment

The New #EMC #Community Network is live and to quote our Vice President Joseph Biden,”This is a big freakin deal”. I like to think that our team continues to lead the industry in community innovation as we were the first to adopt #Badgeville Game Mechanics for increasing member motivation and engagement and now being the first to upgrade to Jive 6.0 and feature the Activity Stream as the home page. For the last 4 months the Community and our IT team has been working long hours and weekends to accelerate the evolution of the EMC Community Network and am very happy to announce that it is LIVE and looking marvelous if I might say. There are many new features which you can learn more about via the community training videos and quick start guides but the one that I am most excited about is the Activity Stream. This provides members the ability to follow people, places and content of items they like and consume the information in a social stream (similar to Facebook or Twitter) rather than having to search and investigate what new discussions have been created.

Go Full Throttle with ECN

Change is never easy and this update is fairly disruptive in how our members consume content but necessary to modernize the user experience, create a better integrated community with our website EMC.COM and lay the foundation for providing Mobile capabilities.

This is the combination of efforts by all the community managers, and project teams and has been the best collaborative experience of my career. So, Thanks to everyone that supported this initiative and look forward to seeing your engagement in the ECN.

Well Done!

Filed under Community Engagement, Community Strategy, Gamification, Marketing Strategy, Web Strategy Tagged with , , , , , ,

Gamification for Communities

May 22, 2012 by Leave a comment

A few weeks ago we integrated the Badgeville gamification engine into our Jive community to recognize, award and motivate our community members for their participation. We launched project R.A.M.P official this week and our largest event in Las Vegas… So far the results have been nothing short of outstanding. The interest and excitement from our members to participate in the defined missions far exceeded my expectations. I haven’t had a chance to deep dive into the data analytics just yet but preliminary results suggest more members are interested in completing and viewing the profile as well as an increase of 25% in reply to discussions. I am a firm believer that social media and community programs are complimentary to existing traditional marketing programs. So, when we decided to launch rewards and recognition at our event it not only created an excitement for those attending the event it provided a renewed interest for engagement. 

It is a simple concept to recognize those who contribute the most and adding a leader board which features those members as the most active contributors seems to be a big kudos the our community members. However, the most intreguing result has been the outreach of our community members suggesting missions and actions that they would like to participate. Many of these comments have helped us define our Elite Program to engage our most active contributors. They have requested everything from speding a week in our development labs, to getting access to product engineers as well as roadmaps. This is exactly what technical community engineers and professionals want and what most companies would love to have. A passionate and experienced customer base to help innovate better products. When I launched communities five years ago the primary purpose was to connect our customer base with our product management teams for real-time product evaluation and feedback throughout the developement cycle. This agile methodology not only allows our customers to feel more engaged and responsible for the products they are implementing but also help innovate better features for product releases.

 

Stay tuned for more as I continue to monitor the progress and have a chance to provide some in depth metrics from our results.

Filed under B2B Marketing, Community Engagement, Gamification, Marketing Strategy, Social Media Tagged with , , , ,

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