About Me

Hi I am Brace Rennels, a passionate and experienced interactive marketing professional who thrives on building high energy marketing teams to drive global web strategies, SEO, social media and online PR web marketing. Recognized as an early adopter of technology and applying new techniques to innovative creative marketing, drive brand awareness, lead generation and revenue. I am currently Sr. Manager of Community Strategy for the social engagement team at EMC and prior to that was Director of Marketing for a brief transitional period at mindSHIFT Technologies. Since 2007 I was the Sr. Manager Global Website Strategies responsible for developing and launching global social media, SEO and web marketing initiatives and strategy at Double-Take Software. During this time we converted our brand name into a verb where IT professional began using the phrase ” just Doubletake it” when referring to protecting their server infrastructure.

From 2001 to 2006 Double-Take Software, I served as the project manager, certified business continuity professional and primary technical marketing manager, where I directed project teams to deliver projects with tight timelines and defined milestones. I have been directly involved with over 1600 disaster recovery plans, architecting and designing BCP controls for IT infrastructure and helped resolve dozens of IT related disasters. I have been known for applying innovative solutions to address unique problems and manage business relationships to effectively accomplish enterprise objectives. I am a

An accomplished writer, blogger and author for several publications on various marketing, social media and technical subjects such as industry trends, cloud computing, virtualization, website marketing, disaster recovery and business continuity. Publications include CIO.com, Enterprise Storage Journal, TechNewsWorld, Sys-Con, eWeek and Peer to Peer Magazine. Google Brace Rennels for more information and articles I have published.

Most Recently Publications:

Buying Green: Define Vendor Relationships To Ensure Green Practices Processor.com May 7, 2010

Develop A Better Approach To Reining In Expanding Storage Needs Without Draining Your Coffers Processor.com May 21, 2010

Cloud 101 — What is the Cloud? ebizq.net March 29, 2010

Rethinking Failsafes for Critical Linux Systems Technewsworld.com March 19, 2010

How to implement a successful disaster recovery plan eWeek.com March 09, 2010

When It Comes to Server Migration, You Can Learn a Lot From a Twit www.technewsworld.com January, 18 2010

Tech Support: 5 Great Geek Gifts www.technewsworld.com December 21, 2009

Getting Back to Business After Disaster Strikes www.ecommercetimes.com May 15, 2009

5 Tips for Moving, Consolidating & Protecting Your Data Center www.cio.com May 7, 2009

A Pandemic Exercise – Telecommuting & Will the Infrastructure Support It? www.sys-con.com April 27, 2009

Business Continuity Lessons Learned www.sys-con.com February 11, 2009

How to Implement a Solid Business Continuity, Disaster Recovery Plan – ww.eweek.com June 30, 2009

Steps Businesses Can Take Now to Gird for Hurricane Season – www.Ecommercetimes.com August 11, 2009

Top 5 Technology Trends for a Down Economy – www.cio.com December 11, 2008

The X2X Factor and the Future of Data Center Migration www.technewsworld.com April 15,2009

Quoted or Contributed Articles

Scrutinize Your Storage: “Smart Storage Strategies Include Extensive Examinations Into What Data Should Be Kept” www.processor.com July 17^th, 2009

Perform Backups Of Virtual Servers: Plan Ahead & Take New Methods Into Consideration www.processor.com May 8^th, 2009

Online Profiles

• Business Week
• Sys-Con

Blogs I contribute or administer

• http://userblog.doubletake.com
• http://cloudrecovery.info/
• http://usergroup.doubletake.com/main/summary

Facebook Fan Pages

• Cloud Recovery
• Disaster Recovery Technology Forum

Contact Info

• Twitter www.twitter.com/brennels
• Linkedin http://www.linkedin.com/in/bracerennels
• Plaxo