My colleagues and twitter nation had a little mischievous fun this week. Over the last few years most large technology events have some sort of Twitter board that streams the event member tweets using a particular hashtag. So as a colleague of mine was watching the twitter monitor he decided to send a tweet and watch it appear. Then he thought began thinking how many tweets would it take to dominate the twitter board for a short period of time. And so the Twitter Flash Mob concept was born. Given the relationship of the event sponsors and the demographic of the attendees an inside joke tweet was created based on a poorly translated arcade game phrase (#AYBABTU) that became and internet phenomenon. Clearly as I collaborate toward a holistic localization strategy for communities this is a good example of how important it is to get translations correct.

#AYBABTU

All your base are belong to us

So, the concept of a Twitter Flash Mob came to light and several of us in the network decided to send the same tweet all at the same time to see what would happen to the twitter display. I can only say it was a tremendous success and those that were familiar with AYBABTU had a good laugh and even those who didn’t, still found it amusing to watch. There is a great write-up and video of the event from the creative genius who had the original idea here Social Media Experiment 1 TbaaS.  Check it out it is pretty cool.

However, I now know what consequences we might expect from our friends at our next event which could get interesting.

This time of year everyone starts making technology predictions. So rather than making my own predictions for 2012 I thought it would be more fun to predict what 2020 could look like. Don’t worry even the Mayan’s don’t believe in the “End of the World” 2012 prophecy so I am fairly confident humans will still be inhabiting the earth. If you put it into perspective the Mayan calendar has cycled three times already and will do again. The earth is over 4Billion years old so any disruption would be a microscopic blip on the historical radar. So what could we expect in 2020?

Anyone remember 8-track tapes, vinyl albums or cassettes? This generation doesn’t. They don’t remember life without instant messaging. Every pre-teen has a cell phone and pre-schoolers have tablets. So, eight years from now how will they further the technology evolution?

Social Media is not an option anymore it is the way we communicate. So communication will change drastically. E-mail won’t exist in 2012 and neither will print publications. Communication will be based on online community interaction and will travel with us where ever we go.

Mobile devices we know today will become stylish intelligent fashion. Think of a pair of sunglasses that accompany an outfit but also stream multi-media communication. Or maybe communication becomes a nano-graph on our wrist like a tattoo. We can show off our unique designs all while our personal information is just a scan away from being granted access to bank accounts, express lanes or TSA security lines.

Geo-location will know everywhere we go and in combination with behavioral computer models will be able to predict our needs before we think we need. Humans are creatures of habit and slaves to routine. We like certain foods, have certain tastes and predictable patterns of movement. You can walk by a vending machine today and receive a text message asking you if you are thirsty. The “Net” will know us better than we know ourselves. We won’t have to create shopping lists because we will receive communication that we should buy more milk based on our pattern of consumption. Marketing will be so targeted that we won’t have to think anymore what we might like; the “Net” will anticipate and remind us when it is time.

Personal data will be the new currency. There will be no more privacy but charges and income based on sharing your medical, historical, personal information with the “Net”. Fraud will become useless because everyone’s information will be available to anyone. Unfortunately, poverty and the impoverished will still exist and likely increase because their personal information won’t be as valuable.

Sounds scary similar to “Big Brother is Watching” doesn’t it? The one wild card in this scenario is “Free Will”. As humans we are as unpredictable as we are creatures of habit. And just when we begin to believe that we can anticipate and accurately predict the future free will and or the thoughts of one can change the outcome. Look at the “Occupy” movement, banking fee credit petitions or the Egyptian revolution earlier this year. Do you think these events were in anyone’s predictability models? Maybe… However, all it took was the free will and independent thought and power of one to set these change of events in motion.

 What are your thoughts?

So I didn’t write, post or tweet a blog post for over two months and I still have consistent visitors reading my blog every day. Why is that? Because there is something out there that is still relevant and of interest to those who are looking for it. Content doesn’t necessarily have to be streamed in real time but it does have to be beneficial and it doesn’t hurt to know a little bit about SEO and how to associate some strategic keywords to your content as well.

The phrase “Content is King” is completely over used and makes me sick even writing it down but it is still true and more importantly relevant. When it comes down to it we all have short attention span living in an instant gratification world and really just want to find what we are looking for. If you can’t find it then it isn’t relevant. So, providing relevant content quickly is a real benefit to the users who are looking for that specific topic. So, do them and yourself a favor and make it available.

Was my first day of work at a new company after being laid off for 5 months. I didn’t have a laptop yet so I spent all my time downloading our product brochures and data sheets to get ramped up a fast as possible. I was working from my home office because there wasn’t yet space for me in Southboro so it was an easy transition into the day. Get up in the morning, get some coffee, turn on “Good Morning America” and plan my day.

 I was the around the 80th employee of a little startup called Double-Take Software that provided disaster recovery software. The company was hemorrhaging cash, total sales were only around 5 Million, they had just reorganized and laid off their sales and marketing departments. It was a rough start but a great ride that lasted 9 years but little did I know the people I would be introduced over the next 72 hours would make such an impact. Great people that today I still call my friends. It was a good decade regardless of how it started, primarily because of the people I worked with all those years.

That ride like so many things came to an end last year when the little company that could, did and was acquired for 242 Million by a partner with private equity backing. That wasn’t very good news for some of us as our office locations closed and we found ourselves getting placement counseling. Either way it was a good ride. But knowing what I know now, I still have a hard time thinking back to that time ten years ago today.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 9 other followers

Share This Blog

Bookmark and Share

Follow Me!

Categories

Follow

Get every new post delivered to your Inbox.